Digital Shelf Labels Are a Win for Customers and Associates

At Store 266 in Grapevine, Texas, we’ve been testing innovative technology that enhances the way we conduct pricing changes in stores – ultimately making us faster and improving the customer experience.

Now, I’m excited to announce we’re expanding this new technology, called digital shelf labels (DSLs), to 2,300 stores by 2026.

This represents a significant shift in how I, and other store associates, manage pricing, inventory, order fulfillment and customer interactions, ensuring our customers enjoy an even better shopping experience.

Clear prices, happy shoppers: DSLs enhance the customer experience

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